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Our M1 Beer Distribution Network is Working as One To:

• Coordinate beer ordering.

• Reduce drop points and costs by coordinating shipping and deliveries.

• Balance inventory throughout the state and assist in returning kegs.

• Establish relationships with key on and off premise chain contacts.

• Facilitate training, coordinate statewide initiatives and meetings.

• Share marketing materials and pull re-courses together to utilize specialty media throughout the state.

• Identify target lists of accounts that pair with your unique brand story.

• Use our deep rooted community ties to be a part of the local conversation, tying your brand in with events, festivals and major venues.

• Maintain individuality of your brand and communicate your brand story.

• Deliver on the philosophy of RIGHT BEER— RIGHT ACCOUNT.

A Few Facts About our M1 Network

• The M1 Network employs over 1,200 people in the State of Michigan.

• 177 people that are Cicerone Beer Server Certified with many more moving to the next level.

• 44 people throughout the M1 network calling on Off Premise Chains.

• 47 Reset Specialists are have gone through extensive Space Planning training.

• 46 Draft Tech/Special Events coordinators tend to major venues, festivals and fairs throughout the state in the M1 Network.